Free Tools to Assess Your Competitor’s Marketing & Advertising Efforts
Free Tools to Assess Your Competitor’s Marketing & Advertising Efforts02.12.2015
Although the term “you get what you paid for” usually holds true, there are some ways to access free tools in business that can be quite valuable when properly implemented. For instance, before committing to a paid service, subscription, or other vendor, look for companies that offer free trials prior to purchase. Companies that are confident in the effectiveness of their products or services rely on free trials knowing the product will sell itself.
Across most industries, companies are relying more heavily on software tools that not only help track and analyze their own website performance, but also analyze competitor performance. Below are just a few of the services currently available to help you start thinking about what options you may look into to improve your marketing and advertising efforts, or simply to get a better idea of the competitive landscape.
Although this is a paid service, you can get free sample reports from competitor websites. Reports contain various tracking metrics such as organic and paid keyword data, ad content, website traffic, and more.
Word Stream provides pay per click (PPC) software to help companies optimize their online advertising campaigns. Although services and pricing vary, Word Stream offers a number of free offers including: AdWords Landing Page Grader, PPC Advisor free trial, PPC Optimized Landing Pages & Leads free trial, and a number of other free reports. Try downloading a report to assess whether or not the data you receive is useful to your marketing needs.
Moz offers website analytics to help track and improve search engine optimization (SEO), social media, branding, link building, and content marketing efforts. Moz offers subscription based services at various price points and currently offers a free 30 day trial.
All information provided in this blog is for informational purposes only. The sources used are presumed accurate. CalSurance Associates, Brown & Brown Program Insurance Services, Inc. and Brown & Brown, Inc. will not be liable for any errors, omissions, losses, injuries or damages arising from its display or use and will not assume responsibility for any misguided information. No guarantees are implied.
Written by CalSurance Team Published February 2015